Introducing the CROON collection. The idea of this collection is to create jewelry with patterns and shapes in which each individual sees something different.
We work in partnership with Pierredes, a Dutch company that, like us, uses only fair gold in the making of their jewelry. Gold mining is an unhealthy and dangerous process in which oppression and exploitation unfortunately often occur.
Pierredes produces all their jewelry from recycled gold, which means it doesn’t have to be mined again. They know exactly where the gold is coming from because they control the recycling process.
The company works with industrial machines such as computer controlled lasers or the 3D printer. Because of the use of these latest high-tech machines they are able to compete with the Asian Gold jewelry industry. Less manual work is required so the price stays affordable.
